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Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019.
The appointment follows a global review handled by media strategy consultancy ID Comms. Puma works with J. Walter Thompson on creative, which it selected as its creative agency of record in December of 2013, following a review.
“This is an exciting time for Puma as we continue to evolve our consumer marketing approach and how we reach our consumers. We were impressed with Havas Media’s strong strategic skills and forward thinking,” Puma global director, brand and marketing Adam Petrick said in a statement.
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