Publicis Veteran Takes on New Role of Chief Digital Officer

Helen Lin has 14 years of experience with the holding company

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After 14 years at Publicis Groupe, Helen Lin is taking on the new role of chief digital officer amid a heightened focus on brand safety and data privacy.

Following the promotion, Lin will be responsible for facilitating integrated digital opportunities across the network and leading digital investment, negotiation, strategy and partnerships. She will also represent Publicis in initiatives designed to improve brand safety and digital standards. Lin will report to PMX global chairman and Publicis Media U.S.

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