Following a record run of new business wins, including nabbing Mars and Paramount’s media accounts from WPP and winning Nespresso’s creative account from McCann, Publicis Groupe has revised its growth forecast for 2025.
The numbers
5.9% — Organic growth in Q2 to hit a net revenue of $4.1 billion (€3.6 billion)
5.4% — H1 2025 growth, with a net revenue of $8.2 billion (€7.1 billion)
15 — New business wins in H1.
Around 5% — How much Publicis thinks its organic revenues will grow in 2025, despite macroeconomic headwinds for clients.
Watercooler talk
It’s a challenging time to be a legacy holding company in advertising.
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