Publicis' Starcom Wins Lowe's First Media Agency Review in 10 Years

The retailer spent $370 million on media in 2015


Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review.

“Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities and their digital first, omnichannel approach to media and believe they will help us remain innovative and well-positioned to connect with home improvement consumers.”

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