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Vitamin and supplement company Nature’s Way has chosen Spark Foundry (formerly Mediavest|Spark) as its new U.S. media agency of record after a review. Moving forward, the network will handle media planning and buying in addition to data and analytics, search, programmatic, social media and content marketing.
The decision follows a competitive review whose final round pitted the Publicis Groupe agency against GroupM’s Maxus. Independent U.S. International Media was the account’s incumbent.
“Nature’s Way has a proud history and successful track record of continued growth and evolution while staying true to our core brand values,” said vp of marketing Eric Dahmer.
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