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Publicis’ digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer.
Teresa Barreira will serve in the role and be tasked with overseeing Publicis.Sapient’s global marketing—including market strategy, client experience, brand and corporate communications—across roughly 100 offices. Barreira will report to Publicis.Sapient EMEA and APAC CEO Nigel Vaz.
“Teresa has a tremendous track record as a senior leader with large technology and consulting firms, building strong market leadership and differentiation as well as leading high performance global teams,” Vaz said in a statement.
Barreira served as chief marketing officer for Deloitte since August of 2016.
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