Publicis New York Hires Its First Chief Experience Officer to Merge Technology With Creativity

In the newly-created role, Biondi will lead the agency’s experience offering, partnering with chief creative officer Andy Bird and reporting directly to Publicis New York CEO Carla Serrano.

“Technology-driven shifts in behavior have made it increasingly difficult to engage people only through interruptive communications. While communications will always be important, valuable consumer experiences are a vital part of every brand’s ecosystem,” Publicis North America chief digital officer Dawn Winchester told Adweek.