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Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a’ dedicated Verizon unit housed within Zenith.
Reed will be tasked with leading strategic activity across Publicis Groupe’s Zenith, SapientRazorfish, Moxie, Rokkan and The Community units for the client.
“I’m excited to join the team,” Reed said in a statement. “I look forward to being part of this dynamic, data-driven organization and helping our clients make bold leaps to achieve true marketing and business transformation on a global scale.”
Reed arrives at Publicis Groupe from Wavemaker, where she oversaw strategic direction for the media agency’s U.S.
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