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It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company’s decision to refrain from submitting work in order to focus more resources on building Marcel.
Publicis CEO Arthur Sadoun told Adweek that he was encouraged by the support Publicis received from its clients to sit out this year’s awards. “All of our clients agreed, by the way,” he said, explaining that he was confident award-worthy work would still get submitted.
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