Publicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE).
Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of Publicis Media.
“I’m excited for the opportunity to continue PMSE’s powerful momentum and serve its strong portfolio of clients,” Cronin said in a statement. “We have a great team in place from top to bottom, and I look forward to leading them into the future phase of our development.”
Cronin has been instrumental in helping grow Publicis Media’s sports marketing and entertainment offering, formerly serving as global lead of network client solutions. In his new role, he will work alongside Publicis Media’s global leadership team; he’ll be supported by research and evaluation global lead Chris Jones and the rest of the PMSE team as he seeks to further accelerate the practice’s growth.
In a statement, Publicis Media global practice lead, content Belinda Rowe called Cronin “an important part of PMSE’s history.”
“We thank Robin for his many contributions to the company,” she added. “He, in partnership with Ben and Chris, have established PMSE as a force with which to be reckoned. We will miss him and wish him well in his future endeavors.”
The past six months have seen a series of changes for Publicis Groupe. A little over a month ago, Publicis Media announced the launch of a global commerce practice led by Ali Nehme. Last December, Publicis Groupe streamlined operations by combining offices for each of its ad agencies in six U.S. cities. Publics Groupe CEO’s “2020: Sprint to the Future” plan suggests further changes for the holding company over the course of the next couple years.