The Creative Vision Behind Publicis' New Cross-Agency Office Le Truc

Founding partners Carla Serrano and Neil Haymann offer a glimpse into the new 600-strong practice


Publicis is launching a new cross-agency Le Truc office in New York and bringing in top executive talent from Droga5 and Ogily to lead creative operations.

Bastien Baumann and Neil Heymann will serve as founding partners for Le Truc, a creative model that brings together more than 600 creatives, producers and creative strategists from Publicis agencies in New York into one collaborative space. Baumann joins Le Truc as chief design officer from Ogilvy, where he was executive creative director and head of design.

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