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Publicis Health, the wellness vertical of Publicis Groupe, has hired Susan Manber in the newly created role of chief patient officer, effective immediately.
A Publicis Health spokesperson explained that the role was conceived some time ago, well before the ongoing coronavirus crisis.
“This position has been in the works for a number of months in response to a rapidly changing healthcare marketplace, and just so happens to collide with the COVID-19 pandemic,” the spokesperson told Adweek. “Now more than ever our clients are focused on meeting patients where they are, and we believe Sue plays an essential role in developing the products and services necessary to do just that.”
“The tools, media, communications and services we develop on behalf of our clients are designed to begin conversations that equip and motivate people to take control of their health,” the spokesperson added.
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