Publicis Groupe's Platform Ambitions Progress With Hiring of Former Allianz Exec

Sylvie Ouziel will oversee the agency network's shared platforms

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Publicis Groupe is building on its vision of becoming more of a platform than a holding company with the hiring of former Allianz executive Sylvie Ouziel to oversee its shared platforms, including AI system Marcel.

Ouziel, who is making the move from software company Envision Digital, where she was based in Singapore as its international president since 2019, will join Publicis’ management committee as CEO of shared platforms and report directly to chief executive and chairman Arthur Sadoun.

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