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The world’s largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of Cincinnati.
A spokesperson for the holding company confirmed today that two of its shopper marketing agencies, Arc Worldwide and Saatchi & Saatchi X, will open a shared office near P&G headquarters in Ohio to service the business.
The news marks Publicis Groupe’s first expansion to Cincinnati.
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