Publicis Groupe Takes a Hard Pivot Toward Consulting With 3-Year 'Sprint to the Future' Plan

Arthur Sadoun places less focus on creative work during investor day

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Before CEO and chairman Arthur Sadoun took the stage today in front of shareholders in London at Publicis Groupe’s first investor day since 2013, the company unveiled its “2020: Sprint to the Future” plan, detailing the three key areas of growth the industry’s third largest global holding company will focus on over the next three years.

In short, what it means is a deeper dive into consulting work.

Publicis said it will tap heavily into “three strategic game changers” by 2020 “to bring one-to-one consumer engagement at scale” to its clients: PeopleCloud, the network’s cloud-based platform that identifies sources of client growth at an individual level; “dynamic creativity” focused on personalized content; and technology and consulting led by its digital business transformation unit Publicis.Sapient



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