Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Will Do

6 key offerings to transform businesses

SapientRazorfish is one Publicis unit driving consultancy practice SapientRazorfish
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Late last year, Publicis Groupe merged two of its digital agencies, SapientNitro and Razorfish, into one. Today, the network announced some of the core offerings that the newly-formed agency, called SapientRazorfish, will have for clients. The goal, according to the agency, is for SapientRazorfish to help “clients transform their businesses in a connected world.”

“Transformation today requires a new type of partner able to combine enterprise-wide connected digital excellence with customer journeys and experiences that drive future business strategies, culture and operating models,” Alan Wexler, SapientRazorfish CEO, said.

In order to make that transformation tangible for clients, the agency announced six key offerings including digital business strategy and innovation, customer experience, data and artificial intelligence, marketing modernization, IT modernization and commerce.

Publicis Groupe chairman and CEO Maurice Lévy said in a statement that the market is in need of a “partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer.”

SapientRazorfish is part of the network’s digital offerings, Publicis.Sapient. Moving forward the agency will work closely with other brands under the Publicis.Sapient name, including DigitasLBi and Sapient Consulting to fully deliver clients the promised “customer-centric digital transformation.”

Added Lévy: “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works–it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.”

@ktjrichards Katie Richards is a staff writer for Adweek.