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Late last year, Publicis Groupe merged two of its digital agencies, SapientNitro and Razorfish, into one. Today, the network announced some of the core offerings that the newly-formed agency, called SapientRazorfish, will have for clients. The goal, according to the agency, is for SapientRazorfish to help “clients transform their businesses in a connected world.”
“Transformation today requires a new type of partner able to combine enterprise-wide connected digital excellence with customer journeys and experiences that drive future business strategies, culture and operating models,” Alan Wexler, SapientRazorfish CEO, said.
In order to make that transformation tangible for clients, the agency announced six key offerings including digital business strategy and innovation, customer experience, data and artificial intelligence, marketing modernization, IT modernization and commerce.
Publicis Groupe chairman and CEO Maurice Lévy said in a statement that the market is in need of a “partner that drives real and sustainable business transformation for the connected age through an obsessive focus...
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