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Publicis Groupe has retained U.S. media agency of record duties for Kraft Heinz, following the conclusion of a global media review launched by Kraft Heinz in March.
At the time of the review, data consultancy COMvergence estimated Kraft Heinz’s spending at around $520 million, and the majority of the client’s spend is dedicated to the U.S.
Publicis Media Americas CEO Tim Jones announced the news today in an internal memo obtained by Adweek. In the memo, Jones explained that a custom unit called Publicis 57 will service the account, led by Starcom, which was the incumbent on the account and celebrated being awarded the account for Kraft Heinz’s “largest market.”
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