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Publicis Groupe reported a steep organic growth decline for the second quarter of 2020, as anticipated, but CEO Arthur Sadoun retained a positive outlook.
“We have demonstrated this morning that we have strong fundamentals to weather the crisis,” Sadoun told Adweek, citing Publicis Groupe’s services, country model, the global rollout of connectivity platform Marcel and the holding company’s “solid financial backbone.”
Publicis Groupe reported a 13% decline in organic growth for Q2, which it attributed to the first quarter where the full business impact of the coronavirus was evident, while noting in a statement that the figure was a significantly upgrade from the 23% decline in global advertising expenditures predicted by Zenith.
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