Ad Tech

Publicis Groupe Makes 'The Pact' With Midsize Clients, Guaranteeing Business Results

The holding company accelerated the launch of its Epsilon-powered business outcomes solution

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The Pact means if agreed-upon KPIs aren't met, clients receive a full refund on their investment.Publicis/The Pact
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By Erik Oster

April 30, 2020

At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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