Publicis Groupe Leads Forrester’s Global Marketing Services Report

High-performing networks are the most seamlessly integrated

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Publicis Groupe led Forrester’s just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings.

In the latest report, produced to help CMOs select the right marketing partner, Jay Pattisall, principal analyst at Forrester and author of the study, evaluated 10 global marketing services providers against 17 criteria. Forrester Waves categorize agencies as leaders, strong performers, contenders or challengers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in