Publicis Groupe Is Building an AI-Powered Professional Assistant for Its 80,000 Employees

Marcel will make collaboration easier

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Cannes, FRANCE—Imagine having an app on your phone that alerted you to an exciting brief happening in your agency’s Mumbai office, even if you’re based in London or L.A. That’s what Publicis Groupe is planning for its 80,000 employees across 200 disciplines in 30 countries.

Today the network announced it will begin work on Marcel—the very first professional assistant powered by AI and machine learning.

Arthur Sadoun, the newly minted CEO of Publicis Groupe hinted at the news when he took over the role from Maurice Lévy at the start of June.

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