Publicis Groupe Is Building an AI-Powered Professional Assistant for Its 80,000 Employees

Marcel will make collaboration easier

YouTube: Publicis Groupe

Cannes, FRANCE—Imagine having an app on your phone that alerted you to an exciting brief happening in your agency’s Mumbai office, even if you’re based in London or L.A. That’s what Publicis Groupe is planning for its 80,000 employees across 200 disciplines in 30 countries.

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@ktjrichards Katie Richards is a staff writer for Adweek.