Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT

The company outperformed the market in 2022 delivering 10.1% organic growth

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With a second successive record year, Publicis Groupe chairman and chief executive officer Arthur Sadoun revealed that the company will continue hiring despite adding about 10,000 employees last year. He also spoke with Adweek about his views on whether there is a potential threat to advertising from AI innovation ChatGPT, and how is responding to client concerns in the months ahead.

For the full year 2022, Publicis Groupe delivered organic growth of 10.1% and revenue growth was up 20% y-o-y to $13.74



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