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Publicis Groupe Appoints First Chairman of the Middle East

Raja Trad was formerly CEO of the creative communications hub for the region

Raja Trad will oversee Middle East region as Publicis transitions to a more unified country leadership model.Courtesy of Publicis Groupe
Lindsay
By Lindsay Rittenhouse

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Publicis Groupe announced today that it appointed its first chairman of the Middle East region—Raja Trad.

Trad, who was named CEO of Publicis Communications MEA in 2016, will now oversee all of the holding company’s operations in the region, including the creative communications hub he most recently led, Publicis Media and Publicis.Sapient, according to today’s announcement.

Trad’s appointment is part of Publicis transitioning to its new Country Leadership Model. As part of a larger restructuring sparked in 2015 that divided Publicis brands into divisions—Publicis Communications, Publicis Media, Publicis.Sapient,

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Lindsay

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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