Publicis Groupe Acquires CitrusAd to Build 'Biggest Walled Garden in the World'

The SaaS platform will develop a personal identity-based solution for retailers

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With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites.

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