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Publicis Groupe’s ongoing restructuring, which was first announced in 2015, is further taking shape in the U.S. via the introduction of three “zones” that break up the holding company’s creative hub into three geographical brackets.
Publicis Communications, which encompasses creative networks including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGroup and Prodigious, will now be organized under West, Center and East divisions.
Andrew Bruce will lead Publicis Communications West as CEO, where he will be responsible for the following agencies: Saatchi & Saatchi in Los Angeles in Dallas; Team One in Los Angeles and Dallas; Publicis in Seattle; Publicis Hawkeye in Dallas; and Conill in Los Angeles and Dallas.
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