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Publicis Groupe is to expand its creative business Le Pub, which was originally launched to service Heineken, into Latin America, Asia and Africa as it aims to drive “further impact” within the alcohol brand’s key markets.
Le Pub will expand beyond Milan and Amsterdam to open new offices in Sao Paulo, Mexico City, Cape Town, Singapore and Shanghai. These will continue to fall under the leadership of Bruno Bertelli, the global chief creative officer for Publicis Worldwide, offering creativity, data and tech services.
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