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Much to the chagrin of Publicis Groupe CEO and chairman Arthur Sadoun, a lot of the conversation at this year’s Cannes Lions festival concerns Marcel, the AI-powered platform/robot/running joke Sadoun cast as the solution to his holding company’s operational challenges.
While some are hailing his decision to sit out all awards and trade shows for a year as a refreshing change, most industry leaders and Publicis employees remain somewhat skeptical of Sadoun’s plans and intentions.
According to an internal memo sent to both Publicis employees and trade publications late today, Sadoun plans to help clear the air with … an open Twitter Q&A next week.
“I wanted to come back to all of you and hopefully bring a bit of clarity from all of the noise,” Sadoun wrote in the memo in which he also congratulated his teams for winning Lions.