General

Publicis CEO Claims Epsilon Deal Will Give His Network An Advantage Over Consultancies Like Accenture

'We're not here to tell you we have the best data'

Publicis finalized the deal this week.Richard Bord/Getty Images
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By Patrick Coffee

July 3, 2019

Arthur Sadoun was in full sales mode as Publicis Groupe finalized its $3.95 billion Epsilon acquisition this week.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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