Publicis CEO Claims Epsilon Deal Will Give His Network An Advantage Over Consultancies Like Accenture
'We're not here to tell you we have the best data'
Publicis finalized the deal this week.
Richard Bord/Getty Images
Arthur Sadoun was in full sales mode as Publicis Groupe finalized its $3.95 billion Epsilon acquisition this week.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
