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Prudential worked with StrawberryFrog on last year’s “Who’s Your Rock?” campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You’re All I Need to Get By.
But after an extensive review process, Prudential has found a new rock in McCann. The agency will support Prudential in becoming a “less market-sensitive and more nimble company” focusing on higher growth markets, according to a statement.
Prudential
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