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Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand.
Mekanism will handle the account out of its New York office and will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Its campaigns for this year will support sub-brands Especial, Tradicional, Reserva de la Familia, as well as ready-to-drink and ready-to-serve brand lines.
“We are excited to welcome Mekanism into the Cuervo family,” Proximo Spirits svp, marketing Lander Otegui said in a statement.
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