Prophet Hires JWT’s Asia Pacific CEO to Help Expand Its Reach in the Region

Tom Doctoroff has spent more than 20 years in China

Doctoroff will split his time between Prophet’s offices in the U.S. and Asia.

San Francisco-based global brand and marketing consultancy Prophet has hired former JWT Asia Pacific CEO Tom Doctoroff as senior partner.

“I am thrilled that Tom is joining Prophet at this exciting time of growth for our business, especially in Asia,” said Prophet senior partner, head of the Asia region, Jay Milliken, in a statement, calling Doctoroff “a renowned business leader and global brand builder with a deep understanding of Chinese consumers.”

Milliken said the independent Prophet, which has nine offices around the world including one in Hong Kong, hired Doctoroff to facilitate its planned Asian expansion using his “specific knowledge of Chinese brands and consumers” as clients look to “increase their relevance” in the region.

That expansion began when Prophet acquired branding and design firm Figtree, which had offices in London and Hong Kong, more than four years ago. The firm had already been working on HTC projects in the region.

“Prophet’s business in Asia has experienced exponential growth over the last few years,” added CEO Michael Dunn. “Tom’s decades of experience in the region and long track record of success are exactly what our clients are looking for, and we are excited to bring him onboard at Prophet.”

Doctoroff was CEO of JWT Asia Pacific since December of 2012, and he held executive roles in the region for more than two decades. The new partner, who has also published two books on Chinese consumerism, will split his time between Prophet’s offices in the U.S. and Asia.

“I joined Prophet to be part of a growing team driving the future of brands in Asia and around the world,” Doctoroff said in a statement. “I share Prophet’s belief that the most successful brands are the ones that create relevance by consistently finding ways to be indispensable in consumers’ lives.”

Prophet specializes in helping businesses develop brand and customer experiences, contemporary growth strategies and digitally focused marketing plans. Its current client roster includes Electrolux, T-Mobile, Gatorade and GE.