Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.
Today, we’re spotlighting Xavier Rivera, senior art director at Duncan Channon, and a campaign he worked at a previous agency, PPK.
The campaign promoted the “Sea Turtle Sour,” a beer created by Tampa-based brewery Coppertail Brewing Co. The beer was specially concocted for The Florida Aquarium, as proceeds from the drink went towards the aquarium’s turtle rescue efforts.
The beer debuted at a launch party hosted by Coppertail Brewing Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in