Diversity, Equity and Inclusion

Profiles in Black Creativity: Michelle Lawrence Takes on Big Tobacco

2019 campaign spotlights predatory practices

Michelle Lawrence's 2019 anti-tobacco PSA made a huge impact.Tobacco Free California
Headshot of Derek Walker
By Doug Zanger & Derek Walker

February 4, 2021

Continuing our Black History Month series in partnership with agency owner Derek Walker, highlighting the creative perspectives and success of Black industry professionals, we learn about how Cashmere acd Michelle Lawrence took on Big Tobacco. 

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

Headshot of Derek Walker

Derek Walker

Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.

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