Profiles in Black Creativity: Michelle Lawrence Takes on Big Tobacco

2019 campaign spotlights predatory practices

Michelle Lawrence's 2019 anti-tobacco PSA made a huge impact. Tobacco Free California

Continuing our Black History Month series in partnership with agency owner Derek Walker, highlighting the creative perspectives and success of Black industry professionals, we learn about how Cashmere acd Michelle Lawrence took on Big Tobacco. 

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.