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Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.
Today we’re spotlighting Lawrence Alexander, art supervisor at Grey Group. Recently, Alexander worked on a campaign for Spectrum that targeted African-American audiences.
One of the campaign’s ads, which featured comedian Kevin “KevOnStage” Fredericks, was particularly successful for the client. Alexander explains why below.
Derek Walker: Why are you proud of this work?
Lawrence Alexander: Because of the responses we got.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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