Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.
Today we’re featuring John deGraft-Johnson, a strategy director at Anomaly, and a commercial he worked on in 2016 while at creative agency Joint London. Created for Amazon Prime, the holiday spot shows the friendship—and similarities—between a Christian and Muslim man.
Read why deGraft-Johnson is especially proud of this campaign.
Derek Walker: Why are you proud of this work?
John deGraft-Johnson: We didn’t try and change the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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