Profiles in Black Creativity: John deGraft-Johnson’s Touching Amazon Prime Ad

The holiday spot sends a positive message

Photo of John deGraft-Johnson and a man from an Amazon Prime ad
John deGraft-Johnson said the spot shows "the lovely things we can do for each other." John degraft-Johnson / Amazon Prime

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@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.
Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.