Profiles in Black Creativity: John deGraft-Johnson’s Touching Amazon Prime Ad

The holiday spot sends a positive message

Photo of John deGraft-Johnson and a man from an Amazon Prime ad
John deGraft-Johnson said the spot shows "the lovely things we can do for each other." John degraft-Johnson / Amazon Prime

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.
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