Profiles in Black Creativity: Jim Glover Introduces McDonald’s Breakfast to America

The spot helped the chain spread the word about its newest menu items

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Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Today we’re featuring Jim Glover and a campaign he worked on in the 1970s for McDonald’s. The one-minute ad, voiced by singer-songwriter Richie Havens, shows that McDonald’s has coffee and breakfast ready for the earliest of risers.

In 1984, The Washington Post wrote about Havens’ involvement with the spot and Glover’s role in getting the singer on board.

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