Profiles in Black Creativity: Jason Pierce Breaks the Mold of Beer Advertising

The authentic work reminds him of his uncle


Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Today we’re featuring Jason Pierce, creative director and head of creative diversity at CPB. Below, Pierce shares why an ad he created for Goose Island holds a special place in his heart.

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Derek Walker: Why are you proud of this work?

Jason Pierce: Next to his father, the most important figure in a young man’s life is his uncle.

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