Creative

Profiles in Black Creativity: Jason Pierce Breaks the Mold of Beer Advertising

The authentic work reminds him of his uncle

Jason Pierce said the ad "reminds me of my Uncle Billy." Jason Pierce / Goose Island

By Minda Smiley & Derek Walker

February 23, 2021

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
Derek Walker
Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.
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