Profiles in Black Creativity: Castro Desroches Helps Beats by Dre Send a Powerful Message

'You Love Me' campaign calls out racism in America

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Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Today we’re spotlighting Castro Desroches, creative director at Translation, and a campaign he worked on last year for Beats by Dre called “You Love Me.” 

The campaign came about following the police killing of George Floyd in Minneapolis last summer. Below, view the work and read why it’s important to Desroches.

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