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Adweek and agency owner Derek Walker are partnering on a project highlighting the perspectives and successes of work led by Black industry professionals.
Posting each day of Black History Month, these stories provide a lens into the thinking of campaigns that impact multicultural audiences and beyond. Yesterday, we focused on Gwen Kelly and the Pullman Porters campaign for American Family Insurance.
Today, we look at a 2004 Queens Center Mall project created by Philadelphia-based creative Brian Anderson, who also serves as principal at agency The Perception.
Derek Walker: Why are you so proud of this work?
Brian Anderson: When I look back on my career to this point—and the brands and projects I’ve worked on—it wasn’t always the big brands that mattered; it was the unique opportunities.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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