Profiles in Black Creativity: Brian Anderson and the Queens Center Mall Project "I Am"

The Philadephia-based creative shares his most impactful work

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Adweek and agency owner Derek Walker are partnering on a project highlighting the perspectives and successes of work led by Black industry professionals. 

Posting each day of Black History Month, these stories provide a lens into the thinking of campaigns that impact multicultural audiences and beyond. Yesterday, we focused on Gwen Kelly and the Pullman Porters campaign for American Family Insurance.

Today, we look at a 2004 Queens Center Mall project created by Philadelphia-based creative Brian Anderson, who also serves as principal at agency The Perception. 

Derek Walker: Why are you so proud of this work?

Brian Anderson: When I look back on my career to this point—and the brands and projects I’ve worked on—it wasn’t always the big brands that mattered; it was the unique opportunities. 

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