Profiles in Black Creativity: Advertising Greats Face Off in Craig Brimm's Game

ADversaries lets players choose their favorite creatives

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Today we’re spotlighting creative consultant Craig Brimm and a project he created at Sanders\Wingo, an agency he worked at earlier in his career. Called ADversaries, the game he made up pitted advertising’s biggest names—think Bill Bernbach, Jeff Goodby and David Ogilvy—against each other via brackets reminiscent of March Madness.

Below, read how Brimm came up with the idea and why he’s proud of it.


Derek Walker: Why are you proud of this work? 

Craig Brimm: “ADversaries” was an idea I had floating around my head for a couple of months.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in