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Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.
Today we’re spotlighting creative consultant Craig Brimm and a project he created at Sanders\Wingo, an agency he worked at earlier in his career. Called ADversaries, the game he made up pitted advertising’s biggest names—think Bill Bernbach, Jeff Goodby and David Ogilvy—against each other via brackets reminiscent of March Madness.
Below, read how Brimm came up with the idea and why he’s proud of it.
Derek Walker: Why are you proud of this work?
Craig Brimm: “ADversaries” was an idea I had floating around my head for a couple of months.