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Molson Coors is hoping to stand out from the usual extravagance of Super Bowl ads with a low-key regional spot that epitomizes the southern California spirit of its new light beer.
The 30-second ad, which stars pro skateboarder Paul Rodriguez, will run in more than 70 markets this Sunday, circumventing Anheuser-Busch‘s exclusive rights to national alcohol advertising in the Big Game and marking the biggest Super Bowl buy for the beer conglomerate since 2009.
The goal is to make a nationwide splash for a new premium light beer from Coors-owned San Diego brewery Saint
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