Pro Skateboarder Keeps Chill in Low-Key, Regional Saint Archer Gold Super Bowl Ad

Molson Coors tapped Paul Rodriguez and singer Alex Ebert to convey southern California vibes for new light beer

Skateboarder Paul Rodriguez stars in Molson Coors' Super Bowl ad. Saint Archer Brewing Co

Molson Coors is hoping to stand out from the usual extravagance of Super Bowl ads with a low-key regional spot that epitomizes the southern California spirit of its new light beer.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.