Privacy Orgs Are Media Agencies’ Next Big Investment

Agencies are expanding their competencies and shifting away from leaning solely on legal teams

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments.

For instance, digital agency Rakuten Advertising hired data protection officers to keep up with all the privacy regulation changes. Over time, Rakuten has built out an entire privacy task force that spans departments.

Rakuten is just one of many agencies developing in-house expertise in data privacy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in