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Los Angeles-based independent creative agency Omelet has won the Princess Cruises account, which is worth nearly $27 million, after a review.
As creative agency of record, Omelet said it will work with the Carnival-owned brand to drive integrated marketing and digital efforts, attract new travelers and build on the brand’s “come back new promise,” which incorporates new experiences such as Carnival’s Ocean Medallion, a wearable, connected device that aims to make trips seamless for passengers.
“We set out looking for a true partner, an extension of our internal team, and we found that collaborative, collegial spirit in Omelet,” Shelley Wise, Princess Cruises vp of integrated marketing, said in a statement.
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