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With the goal of “bringing Pret to more people,” international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency
Following a tender process, the agency has been tasked to support the ambition to become a “fully omnichannel business” across Pret’s active markets, growing its digital expertise in the process.
The agency’s seven offices worldwide will be involved in delivering international campaigns for the brand across Europe, Asia and the U.S.
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