Preston Kelly Begins Purple Reign as AOR for Prince's Paisley Park

Minneapolis indie helps keep the artist's outsized legacy alive for fans

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures.

But ask any Minnesotan, and they’ll likely beam with pride at any mention of Prince. It’s also entirely possible that people from the state, at some point, have gone by iconic Paisley Park. Initially built in 1986, it was Prince’s 65,000-square-foot home and music wonderland in the Minneapolis suburb of Chanhassen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in