Powerful PSA Shows How Film Industry Silences Diverse Talent, As Top Directors Launch Petition

Toronto agency Fuse Create launches diversity campaign as top Canadian directors call for greater freedom to cast a diverse range of actors in ads

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That advertising has a diversity problem—both within the agencies that create ads and the representation of people in adverts themselves—has been widely reported, and the subject of recent efforts for much needed change.

That lack of diversity goes deep, reaching into every element of the advertising ecosystem. As well as a woeful lack of opportunities for BIPOC communities, people who have less wealth and less access to education are also less likely to break into the advertising industry.

To help address that, Toronto creative agency Fuse Create partners has created a campaign for non-profit Reel Start, which works with schools in Los Angeles and Toronto to provide industry mentorship for budding film makers, delivered by industry volunteers.




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