Powerful and Haunting, This Holiday Ad Highlights the Complex Stories in Our Own Families

Nord DDB creates an incredible 4-minute film for retailer Elkjøp

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This year, the ad world was once again filled with “oohs” and “ahhs” over the spate of gorgeous holiday advertising—especially from the U.K.

John Lewis wowed with its ode to Elton John, Waitrose made people chuckle about holiday food traditions, and Sainsbury’s children’s pageant was a winter warmer.

In a surprising turn, Nordic electronics retailer Elkjøp has joined the mix with a gorgeous, sprawling long-form rollercoaster. Created by DDB Nord in Stockholm and directed by Rune Milton, this isn’t a garden variety fuzzy Christmas ad, but rather a stirring, wide-screen-worthy immersive experience that is a reminder of the power of not only giving but the impact of rich life stories.

A young girl visits an older relative who, at first blush, seems to be distant.



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