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It’s well known that new mothers should avoid having sex for six weeks after birth. But in case that advice has passed you by, postpartum brand Frida Mom says it loud and clear in a new spot that spoofs medical ads: “No dicks allowed.”
And the ad doesn’t just mean avoiding dicks of the anatomical variety.
It means all dicks, including the “The Thoughtless Dick”—the friend who comes to visit the baby but completely ignores mom; the “I’ve-Been-There Dick” who uses their own experiences to let you know you’re doing it all wrong, and “The Professional Dick,” who moms may encounter at their drugstore, and who has zero intention of helping you out.
Created in partnership with Maximum Effort, Ryan Reynolds’ creative studio, the ad—which bills itself as a PSA: “Postpartum Service Announcement”—will run on social channels starting today.
It
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