Post-Next 15 Merger, Engine Creative and ODD Unite Under House 337 Name

Agency brands retired as consolidation is cemented under joint proposition

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Three months after Engine Group U.K. was acquired by Next 15 Communications for $103.5 million (77.5 million pounds), the business has formally merged Engine Creative and ODD to form a new agency: House 337.

When it snapped up the group in March, Next 15 said all divisions—including Engine Creative, Engine Transformation and MHP Mischief—would continue to “operate with a new level of independence” and benefit “from significant investment” to drive growth.

As part of the deal, Engine Creative was merged with the data-driven growth consultancy’s ad shop ODD, with the pair united under the leadership of chief executive Phil Fearnley, ex-ODD group boss.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in